In a world dominated by fast fashion and mass production, Hettie stands apart as a proudly British lifestyle brand that champions craftsmanship, sustainability, and timeless design.
Founded in the UK and handmade in England, Hettie creates beautifully considered accessories for both people and pets—blending traditional British textile heritage with modern, elegant design. From handbags and totes to dog collars, leads, and matching accessories, every piece is designed with longevity and emotional connection in mind.

A Brand Born from Family Life and the British Countryside. The brand's collections reflect the warmth of countryside living, where dogs are part of the family and design is inspired by natural British landscapes.

At its heart, Hettie is about creating pieces that feel personal, meaningful, and enduring—items to be treasured rather than replaced.

Handmade in England with Purpose. Every Hettie product is made in the UK using carefully selected materials, often including British-woven wool and durable natural fabrics. Skilled craftspeople produce each item in small batches, ensuring attention to detail and quality at every stage.

This slow, thoughtful production approach means:

• No mass production
• Limited runs of each design
• A focus on longevity over trends
• Reduced environmental impact through local manufacturing

This commitment to British manufacturing also helps preserve traditional skills and supports local industry.
Designed for Life, Not Just a Season. Hettie's philosophy is simple: buy less, choose well, make it last.

The brand intentionally moves away from fast fashion cycles, instead creating timeless accessories that remain relevant year after year. Whether it's a structured handbag or a matching dog collar and lead set, each piece is designed to be both functional and beautiful.
Many customers return to Hettie not just for style, but for the durability and emotional value of their purchases.

A Unique "Matching Lifestyle" Concept. One of Hettie's most distinctive features is its “matching lifestyle” concept, which offers coordinated accessories for owners and their dogs.
This creates a cohesive, stylish look that celebrates the bond between humans and pets. It also reflects the brand's wider ethos: that style, quality, and connection should extend into every part of life.

Sustainability at the Core: Hettie is actively committed to more responsible production practices. By manufacturing locally in the UK and producing in small batches, the brand reduces waste, transport emissions, and overproduction.

Its use of natural fibres such as wool also reflects a broader commitment to sustainability and traceability. The brand encourages conscious consumption and supports a "buy better, buy less" mindset.

Why Hettie Stands Out. In an increasingly crowded lifestyle and accessories market, Hettie stands out because it offers something rare:

• Authentic British craftsmanship
• Small-batch, limited-edition production
• A strong emotional and family-driven brand story
• Coordinated lifestyle products for people and pets
• A clear commitment to sustainability and longevity

​It is a brand built not around trends, but around values.

Final Thoughts: Hettie represents a quieter, more intentional approach to luxury—where heritage, craftsmanship, and family values come together in every stitch.
It is not just about what you wear or carry, but about the story behind it—and the idea that the most meaningful possessions are those made to last.

For those immersed in shooting sports, having access to the right equipment, expertise, and guidance is essential. Sportarm West London stands out as one of the UK's leading gunrooms — offering a Premium retail and advisory experience within one of the country's most prestigious shooting destinations.

Located at an Iconic Shooting Ground, Sportarm West London is based at West London Shooting School — the UK's oldest shooting school and one of its most respected.

It’s important to make the distinction:

• Sportarm West London is the gunroom and retail shop
• West London Shooting School is the shooting ground itself

This combination creates a seamless experience where shooters can receive expert advice, purchase or test equipment, and step straight onto the shooting stands to put it into practice.

A Gunroom Built on Expertise. As part of the wider Sportarm group, Sportarm West London is known for its depth of knowledge and exceptional service.

Inside the gunroom, you'll find:

• A carefully curated selection of Premium shotguns and rifles
• New, pre-owned, and demonstrator guns
• Leading British and international brands
• One of the UK's finest selections of English shotguns

What sets the experience apart is the ability to receive tailored, honest advice from specialists who understand both the technical and practical side of shooting.
The Importance of Gun Fit. One of the most valuable services offered at Sportarm West London is professional gun fitting.

A properly fitted shotgun can transform performance — improving accuracy, comfort, and consistency. Whether you're new to shooting or highly experienced, expert fitting ensures your equipment works with you, not against you.

With immediate access to the shooting ground next door, adjustments can be tested in real-time — a major advantage that few gunrooms can offer.

Supporting Every ShooterSportarm West London isn't just about selling guns — it's about supporting the full lifecycle of ownership and performance. Services include:

• Gunsmithing and maintenance
• Repairs and servicing
• Secure storage solutions
• Expert aftercare and advice

There's also a strong lifestyle offering, with country clothing and accessories that combine function and style for days in the field or at the range.

Why It Stands Out: The real strength of Sportarm West London lies in its integration with West London Shooting School. Few places in the UK offer:

• Immediate access to a top-tier shooting ground
• The ability to try before you buy
• Expert-led fitting and advice in one location

This creates an environment where shooters can continuously improve, supported by both world-class facilities and industry-leading expertise.
Final Thoughts - Sportarm West London represents the gold standard for a modern gunroom — combining heritage, precision, and practical experience. Whether you're investing in your first shotgun, upgrading your equipment, or fine-tuning your performance, it offers everything you need in one place.
And with one of the UK's most iconic shooting schools just outside the door, it's a destination that truly delivers for shooters at every level.

In a world increasingly driven by speed, scale, and automation, true craftsmanship has become rare. Yet, in the heart of London, one brand continues to define what it means to create something timeless. Holland & Holland isn't just a manufacturer; it is a custodian of heritage, precision, and artistry that has endured for nearly two centuries.

A Legacy Forged in 1835
Founded in 1835 by Harris Holland, the company began as a passion project rooted in a love of shooting sports. What started as a small enterprise quickly evolved into one of the most prestigious names in British gunmaking.
The partnership with his nephew, Henry Holland, formalised the brand in 1876, setting the stage for a legacy built on innovation and excellence. From winning all rifle categories in The Field trials in 1883 to pioneering patented technologies like the Paradox gun and assisted-opening mechanisms, Holland & Holland has consistently shaped the evolution of sporting firearms.

More Than a Gunmaker
While widely known for its bespoke shotguns and rifles, Holland & Holland represents something far broader: a complete luxury sporting lifestyle.
From its flagship London gunroom to its renowned shooting grounds in Northwood, the brand offers world-class tuition, curated sporting experiences, and an expanding line of clothing and accessories designed with the same commitment to durability and timeless elegance.
This diversification reflects a deeper philosophy—one that sees shooting not just as a sport, but as a tradition, a culture, and a craft.

Craftsmanship at Its Finest
Each Holland & Holland firearm is, quite literally, a work of art. Crafted by master gunsmiths in London, every piece is built from the ground up, often taking hundreds of hours to complete.
Barrels are meticulously shaped from solid steel, engraved by hand, and assembled with a level of precision that ensures not just performance, but perfection. The result is a bespoke creation tailored to its owner, down to the smallest detail.
These are not off-the-shelf products. They are heirlooms.

The Benchmark of Luxury
Holland & Holland's reputation extends far beyond craftsmanship. It is a brand synonymous with prestige—holding royal warrants and serving an elite global clientele, including royalty, heads of state, and discerning collectors.
With prices for handcrafted guns often reaching tens of thousands—and sometimes far more—each piece reflects not just utility, but status, heritage, and individuality.
In many ways, owning a Holland & Holland is less about possession and more about participation in a legacy.

Tradition Meets Modernity
Despite its deep roots in tradition, Holland & Holland is far from static. The company continues to innovate—introducing new models, refining manufacturing techniques, and embracing modern luxury through fashion and experiential offerings.
Its acquisition by Beretta Holding in 2021 marked a new chapter, combining British heritage with global scale while preserving the integrity of its craftsmanship.
Recent developments, including new gun designs and expanded collections, show a brand that is evolving without losing sight of its origins.

A Living Heritage
What sets Holland & Holland apart is not just what it produces, but what it represents.
In an era where “luxury” is often mass-produced, Holland & Holland remains defiantly artisanal. It stands as a reminder that true excellence cannot be rushed, replicated, or scaled—it must be crafted, refined, and preserved.
Nearly 200 years on, the brand continues to perfect its art.

Final Thought
​Holland & Holland is more than a company—it is a symbol of British heritage at its finest. It embodies a rare intersection of tradition, innovation, and uncompromising quality.
And in doing so, it quietly answers a powerful question:
What does true luxury look like when time, skill, and legacy are the only metrics that matter?

At MyShoots®, we're proud to have Edgar Brothers in the app and on the Web-Calendar. As one of our valued paying brands, Edgar Brothers is a cornerstone of the UK shooting community and beyond.

A Legacy Built on Passion & Expertise. Founded way back in 1947 by brothers JJ and Roy Edgar, Edgar Brothers has grown from humble beginnings in Liverpool to become one of the most respected firearms wholesalers and outdoor product distributors in the United Kingdom and Northern Ireland. With more than 75 years of experience, their commitment to quality, wide product range, and customer satisfaction has earned them a reputation few can rival in the industry.

Whether you're a retailer, professional shooter, or a passionate enthusiast, Edgar Brothers delivers market-leading products across categories such as:

• Firearms & Ammunition
• Optics & Accessories
• Outdoor Clothing & Footwear
• Tactical Gear
• Police & Defence Equipment

Their offering doesn't just stop at products — they aim to be a one-stop solutions partner for individuals and businesses alike.

Why Shooters & Retailers Trust Them. Customer feedback tells a powerful story — Edgar Brothers consistently delivers excellent service with fast shipping, clear product descriptions, and responsive support. Many customers highlight the ease of ordering and speedy delivery as standout points of their experience.

That's exactly the kind of brand we love supporting at MyShoots® — one that matches quality products with quality service, reinforcing confidence with every purchase.

Innovation That Keeps Up With the Times. Even with their rich history, Edgar Brothers isn't a company stuck in the past. They continue to invest in innovation, distribution partnerships, and new market opportunities. For instance, they've re-established partnerships with globally recognised names in optics and tech-driven shooting gear, bringing the latest equipment to UK customers.

And with major investments like their new National Defence Manufacturing & Innovation Centre, they're pushing into advanced manufacturing and strategic defence projects without losing sight of their roots in the civilian and sporting sectors.

Ethics and Responsibility: A brand with such reach also recognises its responsibilities. Edgar Brothers has recently published a comprehensive Modern Slavery Act Statement, emphasising transparency, ethical sourcing, and respect for human rights throughout their supply chain — something every shooter and retailer should feel proud to support.

Edgar Brothers' passion for the sport, backed by decades of trusted service and a forward-thinking approach to outdoor sports, makes them a great brand to have on the MyShoots® platform.
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Whether you're browsing the latest optics, gearing up for the season, or sourcing stock for your store, Edgar Brothers is a name shooters trust — and you'll find them proudly represented in the MyShoots® community.

Set amidst the rolling hills and ancient woodlands of Perthshire in southern Scotland, Logiealmond Estate’s game hunting experience is an invitation to step into a sporting tradition that’s been part of Scottish country life for centuries. Combining first-class shooting with luxury hospitality, the estate has become a destination for enthusiasts from across the UK and around the world.
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The Heart of the Shoot: Driven Game DaysAt the core of the shooting season at Logiealmond — which typically runs from late summer into early winter — are the driven game days. Here’s what awaits:

• Challenges for Every Gun: The estate offers 14 different drives, each carefully designed to give a variety of sporting birds — mainly partridge and pheasant — presented over dramatic terrain. These birds are flushed over deep gullies and through stands of Scots pine and heath, creating dynamic and exciting shooting opportunities for participants of all skill levels.
• Native Habitat and Gamekeeping: Behind every shoot day is a year of careful preparation. Logiealmond’s team of professional gamekeepers work to balance conservation with sport, maintaining habitats that benefit both wildlife and the sporting experience.
• International Appeal: Guests don’t just come from nearby — many travel from overseas to test themselves on Scotland’s famous driven game. Repeat bookings are common, testament to the estate’s reputation for quality and hospitality.

Out of Season & Alternative Shooting
Even outside the main game season, Logiealmond keeps the trigger finger active with simulated and clay pigeon shooting experiences:

• Simulated Game Shooting: Led by expert instructors, these sessions let visitors enjoy the thrill of shooting over a variety of clay targets — perfect for practice or for social shoots with friends and family.
• Skill Building & Fun: Whether you’re a seasoned shot looking to keep sharp or a newcomer curious about trying something new, simulated shooting offers a mix of entertainment and skill development in a safe, structured setting.

The Full Sporting Experience
What sets the Logiealmond shooting experience apart isn’t just the quality of the sport — it’s the whole visit:

• Luxury Accommodation & Food: After a day on the drives, guests return to elegant lodges and cottages scattered across the estate. Many of these have gun cabinets, ample space for gear, and options for private chefs preparing local produce and estate-reared game.
• Beyond the Shoot: The estate also offers an array of outdoor pursuits — from fishing on the River Tay to white-water rafting, mountain biking, and hillwalking — making it a perfect destination for multi-day sporting and leisure breaks.

A Tradition with Modern Flair
Scotland has a long and proud sporting heritage, with driven game shooting occupying a central role in many country estates’ cultural and economic life. At Logiealmond, that tradition is paired with modern hospitality and a commitment to sustainability and wildlife management. This blend ensures that shooting is not just a challenge for the day, but part of a broader experience that celebrates land, sport, and Scottish outdoor life.
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Click If you’re looking for an outdoor experience that combines skill, precision, camaraderie, and the great outdoors, then The Oxfordshire Shooting School is a destination that deserves a spot on your UK country pursuits bucket list. Nestled in the idyllic Cotswold countryside at Enstone Airfield in Oxfordshire, this shooting ground welcomes people of all experience levels — from first‑time novices to seasoned shots.
🌿 A Sporting Experience for EveryoneOne of the standout features of The Oxfordshire Shooting School is how welcoming and accessible it is. Whether you’ve never held a shotgun before or you’ve competed in shoots for years, the team’s friendly and highly experienced instructors will tailor your experience to suit your needs. They provide coaching for beginners learning the basics of stance and gun handling, as well as advanced tuition for experienced shots looking to refine their technique.
Their clay shooting facilities feature a variety of targets that mimic the unpredictable movements of game — from springing teal to high-driven pheasants — providing visitors with a thrilling, realistic sporting challenge.
🎯 “Have‑A‑Go” Sessions and TuitionIf you've always wanted to try shooting but never knew where to start, the school's “Have‑A‑Go" sessions are perfect. These sessions include clay and cartridge hire, equipment use, and one‑to‑one guidance in a relaxed environment — ideal for individuals or groups and often a memorable gift experience.
More structured lessons, such as hour‑long instruction or multi‑session courses, help build confidence and improve skills. Whether you're a junior shooter or an adult taking the sport more seriously, the school's tuition options cater to a wide range of ambitions and goals.
🏆 Beyond the Basics — Game Days and EventsFor those who want the thrill of a real sporting day out, The Oxfordshire Shooting School hosts simulated game days throughout the year. These immersive events take place on expansive countryside estates and deliver everything you'd expect from a classic game shoot: challenging drives, varied targets like pheasant and partridge flight paths, and even full hospitality with breakfast and lunch included.
They've also organised special young shooters' days, giving enthusiastic juniors the opportunity to experience a shooting day with etiquette, structure, and safety firmly in place — a fantastic way to build confidence in the field.
🛠️ Membership and Community PerksBecoming a member unlocks a suite of benefits — discounted clays and cartridges, special offers, and exclusive invitations to shoots and events. Membership also ties you into a broader community of shooting enthusiasts and provides year‑round access to one of the region's top sporting grounds.
☕ A Classic Country SettingPart of what makes the visit so special is the setting itself. The school sits among rolling hills and fields typical of West Oxfordshire, offering visitors not just a sport, but an experience — fresh air, scenic views, and that unmistakable feel of country life. After a session on the ground, you can relax in the cosy shooting lodge, perhaps with a coffee and a bacon roll in hand.

Final ThoughtsWhether you're an absolute beginner curious about clay shooting, a seasoned shot polishing your technique, or someone who loves a day out in the countryside with friends or family, The Oxfordshire Shooting School delivers. With expert instruction, a range of shooting styles to try, and a welcoming environment for all ages and abilities, it's a quintessentially English sporting destination worth experiencing.